Marketing in today’s online world involves way more than just email campaigns. There is social and viral marketing aspect as well as utilization of tools such as press releases, online articles and more. There are so many ways to connect to the end user that it could make your head spin trying to grasp it all.
Like people, every website is different and unique with its own character. Our approach is to view each website not only as an individual entity, but also as a unique creation with a message. That message must be actionable and must reach its audience with a specific intent. Our unique marketing approach is custom tailored to fit both the needs and the goals of your business.
We develop a plan from start to finish that will help you achieve your goals. While there is way too much going on during this planning process to list here, the basics of it are as follows:
- Assess your goals and what’s missing to achieve your goals.
- Identify any constraints.
- Assess the elements to fill the gaps and achieve your goals.
- Create a plan of action.