Imagine walking into your office on Monday morning and finding ten hot leads flowing into your inbox. What a way to start business on a Monday, huh? Lead Generation is not a new form of gaining new business, but it now has a new approach. Rather than sitting at a trade show table for hours on end, or sitting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using the technology of the Internet.
A lead generator is any marketing-related activity intended to publicize the availability of a vendor's product or service. Lead generators may be as simple as printed advertising in a newspaper or trade journal, or as formidable as an industry exhibit. Internet technology is also broadly employed to acquire leads from Web site visitors that seek to access helpful information, articles, or downloads. For example, a popular Web site may advertise an interesting report, but require the visitor to register with their contact information before accessing the promised content. The resulting lead is then passed back to the advertiser for sales follow up.
Lead Generators Programs: